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JAY IKWAN
tibaldipen.co.uk

Timeline
Timeline
Timeline
Timeline
Timeline
Timeline
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May - December 2021 (30 Weeks)
My Role
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Design Lead, Ideation-Implementation
PROBLEM
Tibaldi, Italy's first pen manufacturer needed a new e-commerce store for their official UK presence. A store that addresses the pain points of British luxury pen shoppers while maintaining consistency with Brand guidelines.
PROBLEM
Tibaldi, Italy's first pen manufacturer needed a new e-commerce store for their official UK presence. A store that addresses the pain points of British luxury pen shoppers while maintaining consistency with Brand guidelines.
SOLUTION
It was clear that Tibaldi had an already established target audience. The average person may not afford a tibaldi pen. We needed to focus on the already established audience by creating a consistent look.
It was also important that we made provision for variations, writing grades and accurate taxing calculations.



THE FINAL SCREEN
The Final Product
For more work inquiries, or to grab a coffee do email me at jayikwanofficial( at ) gmail.com ☕️✨
Thank you for reading! 🧠
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