JAY IKWAN

Hello, I'm Joseph..fondly called Jay !
Digital Product, CX & UX Leader
from Southampton.
11+ years of digital delivery & leadership, blending multi-disciplinary design, psychology, data science, human-computer interaction & research. Currently building a better UX across 80+ countries at Rentokil Initial.
I use data-driven insights and customer-focused strategy to optimize digital experiences and conversion rates across diverse global markets, all while prioritizing the human element..
I am also the founder of @BritsDigital, a remote UX consultancy and design agency, because sometimes the best solutions come from comfy PJs and a good cuppa. ☕️
Press play to watch my professional reel

Some of my works. More updated case studies will be available upon request and at relevant stage.

TIBALDIPEN.CO.UK
Tibaldi creates many limited edition pens including those to honour the Bentley brand of fine automobiles. I designed the UK version of their e-commerce store.
A Construction company in Fair Oak, England with a solid reputation in the construction industry for service and quality.

OLIVEANDIVYHAIRLOUNGE.COM
Spearheaded the design launch for Olive And Ivy Hair Lounge, resulting in a 36.4% increase in conversion rates and over 50% revenue growth.
CASE STUDY (Available on demand)

MOTOR BUYING GROUP
Led the design of Motor Buying Group prior to launch. Active monthly users skyrocketd (+218%).
CASE STUDY (Available on demand)

I live in Southampton, Hampshire with my wife Lauren and children. Aren’t they cute?
When I'm not UX'ing, I'm rocking out with 70+ songs and 61 records released! I am an ambassador for CARE AND RELIEF FOR THE YOUNG & and a minister serving through LOVE Nation UK.