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Hello, I'm Joseph..fondly called Jay !

Senior UX Designer/Researcher with 10+ years experience across multiple sectors. 

With a background in web design, social psychology & human computer interaction, I am currently a part of the global digital UX & Research team at "Rentokil Initial," one of the world’s largest hygiene company, providing comprehensive UX support and insights across markets in 80+ countries. I am also the founder of @BritsDigital , a remote UX consultancy firm & design agency.

I formerly led the UX & Web Team at Digi Toolbox Ltd for 5 years, providing visual design, front end web-development, UX, and research services.


Passionate about HCI and user-centered design, I create tangible, inclusive, and visually striking solutions for web, service, SaaS, and enterprise design, prioritizing user needs

Don't be a stranger, check out my projects and say hello 



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Tibaldi creates many limited edition pens including those to honour the Bentley brand of fine automobiles. I designed the UK version of their e-commerce store.

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A Construction company in Fair Oak, England with a solid reputation in the construction industry for service and quality. 

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Booking platform for premium hair lounge in Sarisbury Green offering a variety of styles, from classic to contemporary, in an exquisite, heartening and friendly environment.

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Job Portal for Information Technology Recruitment Agency helping developers find top IT jobs in Support, Cybersecurity, Blockchain Engineering, PHP, Javascript, Front end and more.

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NAIRAME.ORG is the digital home of Nairame, an IT/fintech organization committed to providing smart and innovative solutions and services to everyday lifestyle in ride-hailing, delivery and logistics, e-commerce and lots more.


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Car buying and selling service based in the UK. A convenient and hassle-free way to sell your car. They will take care of all the paperwork and arrange for the collection of your car. You will be paid in cash or by bank transfer within 24 hours of your car being sold.



I'm always looking for new and exciting opportunities. Let's connect.

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